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Arete Digital Imaging Blog

Beware of Car Wrap Advertising Scams


Written by Tony Jollett on . Posted in Car Wraps, News, Tips and Tricks

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Car wrap advertising is a marketing strategy wherein a car or another type of vehicle is completely or partially wrapped in vinyl graphics that advertise a company’s products or services. A highly cost effective form of marketing, car wrap advertising is hard to miss on the road as it captures the attention of drivers and pedestrians alike, and even while parked. When properly designed, people will remember and talk about car wraps, which will influence them to hire a company or purchase a product.

About a decade ago, car wrap advertising benefited both companies and individuals. There was a time when companies “sponsored” private vehicles to get their car wrap advertising campaign rolling. Representatives from advertising agencies hired by companies offer to pay car owners to drive their cars in exchange for having their vehicles wrapped in advertising. In some cases, drivers may even be provided with a car to drive.

You have probably seen some of these vehicles on the road. The advancements in printing technology allow advertisers to come up with attractive vehicle graphics that transform vehicles into moving billboards. Gone are the days of the pizza-delivery car-top boxes. The material used to wrap the vehicles can last for about five years and does not harm the existing paint job. After the get-paid-to-drive campaign is over, the graphics can be easily removed or replaced with a new wrap for another advertising campaign.

Avoiding Car Wrap Advertising Scams

Potential drivers are recruited via word of mouth or from having seen cars sponsored by get-paid-to-drive programs. Information about the car and the driver are collected to determine if he or she fits the company’s brand and matches the ad’s target audience. The selected drivers are usually those who have never been caught drunk driving, have clean records on the road, and drive long distances in major areas. A GPS device tracks where the drivers have been, how long it took them to drive, and where they parked their vehicles.

Due to the popularity of advertising on cars and get-paid-to-drive programs, unscrupulous individuals and groups have started online car wrapping scams. Scammers use the Internet to find and attract prospective victims — particularly those who are looking to make some easy, extra money. They either look for “prospects” on employment websites or distribute mass-marketing emails. The scammers claim to be representatives of popular companies and offer to pay for the victim’s car to be wrapped in advertisements.

After the target has read the email and replies to the scammers to accept the offer, he or she will receive a check for a large sum of money. The victim is instructed to cash the check, keep part of the money as payment, and to send the rest via wire transfer to a fictitious car wraps company that will be in charge of covering the car in advertisements. After the victim sends the money, he or she discovers that the check was fake and loses thousands of dollars.

These scammers prey on their potential victims’ inexperience, trust, and desire to earn money fast. To avoid being victimized by online crooks, look at the legitimacy of a website before giving away your email and other personal data. Get-paid-to-drive scammers often say that they place ads for major companies like soda brands and energy drinks. Try to contact the advertising department of these companies to find out if they are currently offering car wrap programs.

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