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Building Wrap Advertising: Do’s and Don’ts

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Just a few weeks ago, a woman in the UK was reported to have survived a huge billboard that separated from a building and ending up pinning her from the waist down. The billboard was haphazardly attached to the brick building so despite it being newly installed, it fell and caused severe damage to a local woman. So what does this mean? Well, if they instead employed the sides of the building instead of installing a separate billboard, this ugly scenario could’ve been avoided. Outdoor advertising is effective, but not all outdoor advertising mediums are created equal. So what are the other do’s and don’ts when it comes to building wrap advertising?

Do Go For High Resolution
Nothing says unprofessional than a pixelated image. If you’re building wrap image is pixelated, it completely distracts from the message you want to say. So make sure that you hire a professional photographer when taking photos and of course, hire the professional services of those who specialize in printing building wraps. If you’re in the Los Angeles area, don’t hesitate to contact Aretedi.

Do Think Catchy But Not Too Gimmicky
The good thing about building wraps is that it’s already attention grabbing. So even if you don’t opt for mind-bending optical illusions, you’re still going to attract a fair number of potential clients. You can opt for humorous or witty ads but don’t turn it into a circus or into something that’s too farfetched. It can easily send the wrong message and potential customers might end up being too distracted from the actual message you want to convey.

Do Consider The Surrounding Areas
Take into consideration the actual building (or part of it) that you could be covering. If the building is made out of brick and your company colors don’t match, then consult a professional who can tell you about the right color combinations or the possible workaround so that your marketing message doesn’t turn out to be such an eyesore – after all, you don’t want to spend so much money only for it to be hated, right?

Do Hand It To The Experts
Once you’re absolutely sure about the design and other minute details, consult the experts who can properly place the building wrap. Building wraps can get complicated and one wrong move could prove to be an expensive mistake. Letting the wrap experts handle the installation part will help ensure that your wrap will stay in place for a long period of time.

And the beauty of building wraps is that it can be used for buildings that are currently under renovation or are still being constructed. Since a building wrap can be as huge as the whole building or as small as just covering scaffolding, the cost is not so high unlike actual billboards.


How to Develop A Successful Cross-Media Advertising Plan

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A cross-media advertising plan involves using different mediums to convey one’s message. It’s easy to allot a budget, determine the kind of media to be used, and execute the plan but not all cross-media advertising plans succeed. So what’s the secret ingredient?

Know What You Want
When it comes to advertising your business, you have to have specific goals in mind. For small and medium scale businesses, it’s tempting to just put your brand out there and wait for the numbers to come up. But when it comes to successfully launching a cross-media advertising plan, you have to have specific targets. Do you want to have more walk-in customers, a 10% increase in sales, or more online exposure? Know what you want and go from there.

Understand Your Niche
The next step is to understand your niche. A cross-media advertising plan can be implemented regardless of your target market’s age group, race, or gender. Remember that you have to completely understand your chosen niche or target market before settling on media platforms to advertise on. Some businesses opt for radio or print and combine it with online ads only to be disappointed at the end. Not all combinations work. AB testing is not the most cost effective method of determing the right advertising mediums so a thorough research on your niche would be a wiser step.

Make It Coherent
Although it’s important for cross-media advertising campaigns to have similar features/style/trains of thought, it is important that you make the ads coherent and specific to the medium used. For example: although Facebook ads can have as much as 60 words in a post, a car wrap or a billboard will have to heavily rely on the brand image or logo in order to make an impact.

Outdoor Advertising + Online Marketing
For some advertisers, the magic formula is outdoor advertising plus online marketing. Although outdoor advertising can be much more expensive, outdoor advertising still reigns supreme as evidenced by big companies such as Amazon, Ebay, Google, and Facebook – all of which employ outdoor advertising to promote their online brands. This is especially important information for businesses or companies that exist solely on the web – although it’s very important to rank high in Google searches and build an active community on Facebook, don’t make the rookie mistake of overlooking outdoor or offline advertising. At the end of the day, outdoor advertising reigns supreme and a billboard cannot be clicked on or blocked in one’s browser.

Know How to Monitor
Lastly, know how to monitor. This could be harder for those who choose outdoor advertising methods. So this is what you can do: add a call to action that is easy to monitor. Do you add your Facebook page or Twitter handle and encourage likes/follows for discounts and freebies? It’s completely up to you.

The Case For Outdoor Advertising & Why Digital Doesn’t Always Work

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Now that Digital Advertising is all the rage, people are quick to shift to a different bandwagon. Is outdoor advertising on its way out or can both methods work together seamlessly instead?

Cannot Be Clicked On To Disappear
Simply put: billboards cannot be shooed away by one click of a button. Digital ads can be easily ignored, however. Sometimes, outdoor advertising is truly more effective than digital campaigns because there is so much competition in the digital world nowadays.

When you put up ads in the online world, you compete with the rest of the world. For those who have small to medium scale businesses who simply want to target locals in their area, Facebook or even Google Ads can be a good supplement to offline marketing methods. Both methods can work together, especially if you have a larger budget in mind.

Target Market
For companies and businesses that only cater to a small community or to locals in the area, digital advertising might not always be the best idea. After all, although digital ads like those in Facebook can be targeted, sometimes, there are glitches in the system. And not all folks in a specific place are online all the time. Especially if you must target people who are either too young (children), too busy (young parents), and above 50 years of age, Facebook ads or online marketing methods might not be the answer to your questions.

The Real Score
Proponents of online advertising are often quick to say that as compared to outdoor advertising methods, the results are quick, cheap to come by, and can be tracked or monitored. Outdoor Advertising, on the other hand, are often more expensive, doesn’t last, and does not offer quick results. But then again, why do big online companies such as Google, Amazon, and Facebook make use of outdoor advertising methods? It’s because it works. Not immediately, and the results can be mixed, but outdoor advertising is essentially a snapshot or a pop up ad that can be viewed by a large amount of people on a daily basis.

The Cons
As usual, outdoor advertising isn’t always the best solution for your company. Some brands will do well to advertise and use SEM or Facebook ads. At the end of the day, advertising is all about trial and error. Advertising takes time and money and yes, advertising is a gamble. But even a game of cards has a system to it and if you’re careful about your moves, you don’t have to lose a single cent.



8 Offline Marketing Ideas to Make Your Business Stand Out

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  1. Target Communities/Niches
    The first thing you have to do is to define and determine your target market. Even food and drink establishments have a specific market in mind so make sure that you don’t skip this step. Do your research, ask questions, hand out surveys, and of course, give incentives to people who devote their time and effort to help your business grow.
  1. Brochures, Pamphlets, and Flyers
    If you have a small budget, handing flyers, brochures, and pamphlets are a good way to catch a person’s attention. It’s good old offline advertising without you needing to compete with other tabs that are currently open. Be as creative, informative, and succinct as you can be. This is not the time for flowery words and overly descriptive sentences.
  1. Car Wraps
    We live in a very fast, very mobile-centric world. This is why some companies are quick to dismiss outdoor or offline advertising methods. But what about the other ‘mobile’? Yes, we’re talking about cars and car wrap advertising. Car wrap advertising is a relatively cheap, long-term, and effective solution to an otherwise boring outdoor campaign.
  1. Billboards
    Sometimes, nothing screams ‘big’ than a really huge billboard on a good side of town. Although billboards (and outdoor advertising in general) can be expensive, it’s actually a good way to reach a large amount of people if you really want to be seen. The number one con about billboards and large-scale outdoor advertising in general is the initial cost. But then again, if you want a large audience and a captured market who won’t be able to click the exit button on your ad, a billboard may be your best bet.
  1. Press Release
    Again, this is sound advice for those who want to capture a local market or niche. A press release in a newspaper or a local magazine may not sound like an effective approach but it does help some companies to reach their target audience.
  1. Be a Sponsor/Throw a Party
    If you want to be seen as a ‘fun’ company or brand and you have a younger target audience in mind, sponsoring events could be a great way to be known by a sizeable audience. Alternatively, you can throw a party
  1. Participate In Trade Shows
    Trade shows, seminars, and the like are good opportunities to make your presence known. You don’t even have to own a booth or hand out brochures. You can simply secure a pass, arrive on time, and mingle with like-minded individuals who could inspire you or even help you to better your business model.

The good thing about outdoor and offline advertising is that even those who aren’t tech savvy can successfully manage handling these campaigns. You can mix and match whatever offline methods you wish to enforce.



How to Make The Most Out of A Vehicle Wrap

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97.1 Amp Radio Summer Car Wrap

Marketing-wise, a car wrap is one of the best ways to advertise on the cheap while reaching out to a large audience. We’re talking about up to 30,000 views per day, and that’s on a bad day! On average, a car wrap will get about 30,000 – 70,000 views in a day, which translates to about 900,000 views in a month.

Be Social
Don’t be afraid to check out the different trends in social media. Yesterday, it was all about the matte black and chrome finish. Now, it’s a lot more diverse. Check out the latest trends in car wrap advertising but don’t be afraid to settle on a design/finish that will last you for a few years down the road. A car wrap is made out of sturdy material and it really lasts for an average of 5 years down the road. Trends differ every year so if you settle on a design, make sure that it will still leave a lasting impact no matter what.

Make It Visual
Make your car wrap design as visual as possible. However, don’t be tempted to use photos as background. It takes attention away from the logo and other important details. A photograph, in the case of car wrap advertising, does not usually speak a thousand words. Or if it does, the thousand words get lost on the audience. After all, you only have a few minutes or even seconds to get a potential customer’s attention. And arguably, you don’t want them to look at the picture — you want them to remember your logo and your brand as a whole.

Limit Your Copy
A car wrap doesn’t need a lot of words. Your brand should speak through the logo and perhaps through a one-liner. Make it no more than 10 words – that’s the maximum word count for a one-liner to hook potential customers or to let them know what your company is all about.

Streamline It
The difference between a memorable car wrap from an unmemorable one is that usually, the ones with too much visual clutter doesn’t make as much impact as the minimal ones. Once again, you have to go back to what the brand is all about and reassess the logo, the size of the logo, and the simple tagline that makes it stand out. It’s very tempting to add different colors, fonts, and whatnot but at the end of the day, large and minimal gets the most attention.

Know Where To Place Important Details
The doors are very important real estate areas for details such as a Facebook page, website, or contact details. The back portion of a vehicle is another prime real estate space for contact information.