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How to Make the Most Out Of These 3 Car Wrap Trends

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Car wraps are incredibly popular. Research shows that a car wrap advertisement can be viewed for up to 70,000 times per day. It’s safe to say that car wraps are more than just a trend, in fact, car wrap advertising isn’t going anywhere. Even though a lot of naysayers thought that car wrap advertising will go big for a while and eventually taper down in popularity, in fact it’s quite the opposite. The fact that car wrap scams exist and a lot of people are still willing to give car wraps a go is a testament to car wraps’ staying power.

Textured Car Wraps
In the earlier days of car wrap advertising, eye-popping 3D images were the way to go. If you wanted to impress both existing and potential customers, you have to go big or go home. But nowadays, if your company’s brand identity doesn’t go well with eye-popping 3D images, you can go for a more minimalist approach. You can play with textured wraps (or printed wraps that look textured) and incorporate that into your overall marketing campaign.

For example, if you’re a real estate agent and you frequently go around town and decided to go for a car wrap, you can incorporate faux-textures like brick and wood. Or you can also opt for real textured wraps like leather, and so on.

Partial Accent Wraps
Partial accent wraps are great for adding a bit of flair to an otherwise plain vehicle. Partial accent wraps can also work great for vehicles that will serve as a mobile advertising billboard. Both private and commercial vehicles are looking into partial accent wraps because it is a cheap yet effective solution for when you want to have a nice looking vehicle but you have a budget to stick to. This is great for when you do want to advertise your services and highlight your vehicle without having to spend a fortune.

2 Colors, 1 Matte Finish
Another vehicle wrap trend that’s staying strong is the matte color trend. A bit of an update to the old trend, combining two colors instead of using just one is a great way to attract attention in a good way. You can use two contrasting colors or simply make use of your company logo’s colors. This is a good way of attracting people’s attention even from a distance.

Lastly, make sure that you make use of the trends but incorporate good design elements as well. Stick to simple designs that are large and easy to read even from a long distance. If you’re going for loud colors or graphics that may not be to everyone’s liking, make sure that it’s not just for simply grabbing someone’s attention. At the end of the day, you have to make sure that what you’re churning out is reflective of your company or your brand.

How to Get the Most Marketing Mileage Out Of Your Car Wrap

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Black BMW Matte Vinyl Wrap

Does planning a marketing strategy stressing you out? The great thing about car wrap marketing is that it only involves a few steps. And even though marketing your business or brand may seem like a daunting task (especially if you’re a brand new company or a start up), remember that car wrap advertising is one of the easiest forms of advertising to manage. Even though you need 8 hours or sleep or more, you can simply park your vehicle in a strategic manner so passers by can see your message no matter what time of day. Without further ado, here are the easy things you can do to make the most of your car wrap ad.

Make A Statement
If you want to make the most out of your car wrap ad, you have to make a statement. How do you make a statement? By making use of bold colors, clear fonts, and simple graphics. Some designers would even go as far as saying that the brand’s logo should be the only thing that’s in the ad. However,

Pique Viewers’ Interest
Make sure that your car wrap ad is interesting even for people who aren’t going to be direct customers. Make your graphics unique and your selling point hard to resist. Say, if you want people to like your Facebook page, make it worth their while. Give freebies to the 1,000,000 liker or run a contest and advertise it on your wrap (and then tie it up with your existing social media campaign).

Have A Solid Call to Action (OR Keep it Simple)
Make sure that you have a car wrap design that ties up with your main goal. Whether you want to have more sales or simply just be remembered as the go-to service provider in your area, then make sure that your message is direct to the point and can be easily understood even from a few meters away.

Sample Products
If you have a product-based business, then you might want to go around town and give samples to people. This way, people will have an easier time of remembering your brand and they’ll have an easier time at trusting a new brand. But for established brands, this is also a good way of reminding people that you exist and that you sell excellent products.

Get Creative With Campaigns
Say, you can run a promo wherein people who live Tweet your location (along with a hashtag and a photo) can get free samples or other freebies. This is a good way of letting other people promote your products or services while getting traction both offline and online.

Know Where To Go
If you know where the big events are, then that’s a good place to park your vehicles. Make sure that you know where to park your wrapped vehicle so you get the most mileage out of you ad.

How to Create Effective Outdoor Ads

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There are different kinds of outdoor advertising mediums, but, today we’re going to focus on two of the most effective mediums out there: billboard and car wrap advertising. So how can you create effective billboard and car wrap ads that grab the attention, have a strong brand recall, and isn’t costly to create? Just take note of these 8 things.

Don’t Use Too Many Words
If you want to use words to make an impact, make it count. And by make it count, we meant to say that you should only use a maximum of seven words. If your ad is interesting and really grabs the eye (without relying on cheap tricks), then customers will seek you. Ask yourself what your company/brand really needs: more callers, more Facebook views/likes, or more people to walk inside your brick and mortar store? Just settle on one. Too many words/letters will just add to the visual clutter (unless of course that’s part of your ad’s design!).

Laziness Is Different From Good Design
A lot of people mistake laziness from good design. Just putting your logo on a car wrap is one thing. Strategically placing your logo so it can be seen from all angles is good design. Some people often mistake minimalism for something that’s far too plain. Minimalism is actually great for outdoor design. If you run a restaurant and you’re known for your exquisite roast chicken, imagine seeing a billboard ad that has an image of a roasting chicken on a plain black background. Imagine the same ad while you’re about to decide where to dine with the family. See where we’re getting at?

Contrast & Font Matters
While you’re still in the designing process, determine the basic colors you can use for your brand. Come up with contrastic colors and special fonts. Plain fonts such as Arial, Times, or Helvetica can be easily skimmed through and won’t attract the viewer’s attention. So make your fonts count. Remember that there’s a reason for typography’s revival: it grabs people’s’ attentions.

Don’t Go For Cheap Tricks
Ads that rely on neon colors, cheap visual trickery, and related design tricks will never be remembered in the long run. Unless of course the visual trickery involved directly adds to your brand’s overall message and value. But if it doesn’t, go for direct visual marketing strategies.

Don’t Rip Off From Other Famous Ads
Lastly, don’t rip off from other ads. Ads that try to be witty and mimic other brands or make fun of rival companies are never going to be remembered. It might be initially witty but it doesn’t add to your brand’s overall message.

 

Why Outdoor Advertising Still Works

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car wrap marketing

The numbers don’t lie. According to the latest report by the Outdoor Advertising Association of America, Out of Home Advertising or Outdoor Advertising is still king. Although online marketing is currently booming, nothing still beats good old-fashioned methods of campaigning products and services.

Let’s Stick to the Facts
Big companies like Apple, Microsoft, Facebook, and Amazon all have one thing in common: they know the power of outdoor advertising. The OAA recently released a study showcasing how effective outdoor advertising really is. Just before or near the point of purchase, outdoor advertising effectively engages customers new and old. Not only that but outdoor advertising actually reaches out to more people as opposed to TV ads. According to the study, close to 99% of the US population are reached by outdoor ads as opposed to TV ads (96%).

Local Market
If you own a local business or brand, outdoor advertising should definitely be added to your marketing repertoire. Why? Well, if you’re in the food & restaurant business, outdoor advertising methods reach 57% of potential clients an hour or so before they decide to eat. And if you have a brick and mortar store in a local shopping mall, you can reach out to potential customers one hour prior to their arrival at the mall.

A Huge, Measurable Impact
Nowadays, all our outdoor marketing efforts can be easily tracked with the help of smartphones. Ads (like billboards, street furniture, and car graphics) can have a quick call to action by directing potential clients to Facebook pages, Twitter handles, or to a website.

So What Now?
Now that we still have quantitative data to back up outdoor advertising’s claims, what do we do with this knowledge? Well, the first thing to do is to go for outdoor marketing mediums that’s coherent with a brand’s overall message. For some brands, it means going with car wraps instead of billboards. For some companies, it’s the opposite. And there are those who can massively benefit by making use of both mediums.

For those who are new to outdoor advertising, remember these 3 steps: 1) Make a professional and memorable visual, 2) Put in the right place, at the right time 3) Track and measure results. Some companies make the mistake of doing everything they can to put up a visually stunning ad but fail to measure results.

Remember the Real Role of Outdoor Advertising
For those in the know, they already understand the power of outdoor advertising. When executing an outdoor marketing campaign, remember that its main purpose is to bolster a brand, never to overly inform. You can put a call to action or even a simple (but memorable) hashtag but you don’t put up an outdoor ad to bombard people with information. A simple visual, a brand name, and a call to action are all that’s really needed.

On Faded Car Wraps And Damaged Cars

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Black BMW Matte Vinyl Wrap

Whether you’re new to car wrap advertising or not, it’s only understandable that you want to have all the answers to all your questions before you shell out your hard-earned money. Without further ado, here are the top 2 questions people ask before having their vehicles wrapped.

Why Does A Car Wrap Fade?
We get it. Sometimes, a car wrap is still remarkably intact but you simply have to replace if because some spots are already fading. Sometimes, ugly blotches or distortions in the graphics can even occur. For some graphics, the answer is simple: the quality wasn’t top notch. Some wraps or decals used low quality materials so it was only understandable that the wrap faded over a short amount of time.

Here’s How to Prevent Faded Car Wraps
The first step when it comes to preventing faded car wraps is to use high quality lamination. Some car wrap companies use low quality lamination or go for no lamination at all in order to cut costs. Although this could work for the short term, it will actually cost more in the long run. Lamination is very important for car wrap graphics or decals because it adds a layer of protection as well as giving an added bonus of one’s desired finish: glossy, luster, or matte.

A glossy finish is one of the more popular finishes. It basically adds/intensifies the gloss or sheen of the car wrap’s design. A luster finish, on the other hand, adds a bit of gloss but not too much. It’s chosen by people who want to lessen any glaring effects of their car wrap design. Lastly, a matte finish is a smooth and flat finish. A lot of people also go for a matte finish as it gives their vehicles a certain look that’s actually quite appealing.

Clients who go for paler colors for their car wrap or decals are more likely to expect faster fading time. But of course, climate and the environment also play a key to faded car wraps and decals. If you want to prevent faded designs, simply go for brighter or bolder colors and go for both high quality vinyl and high quality lamination in order to lengthen the lifespan of your car wrap design.

Can You Put Decals or A Wrap Over Damaged Parts of A Vehicle?
The short answer is no. The long answer is that you have to fix the damaged parts especially if there’s any rust, dents, or large scratches on the car’s exterior. Minor scratches and faded paint jobs CAN be hidden by decals or wrap jobs. But if we’re talking about major damage here then you have to address that first before you even think about having the vehicle wrapped. This way, you can prevent any major damage going on without your knowledge of it. Although some people go for putting decals or wraps over damaged parts of their vehicle, it can actually highlight the damage instead of hiding it.