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Van Wraps as Effective Marketing Tools

By January 29, 2014 News 2 Comments

CTS News Vehicle with Wrap Advertising of Max Su.

Are you thinking of ditching your other marketing tools for van wraps? If you are a small business owner and you think that cutting down on your advertising expenses is necessary, then this might just be the right marketing media for you. Van wraps, for one, are considerably economical compared to billboards, posters, airtime on TV, and even websites. If you already have your own van that you mainly use for the business anyways, you will only have to spend initially and this is when you purchase the vinyl wrapping for your vehicle. After that, you practically get the advertising benefits for free.

Know if it’s for you.

Of course, as beneficial as van wraps may be, it’s not an advertising tool that will fit every business out there. If you are planning to use van wrapping to tap into a larger clientele, you must first make sure that the van or space you are using is regularly “on the road” to begin with. If the van is only out on weekdays and you think that you will have to spend extra money on gas just to make your van wrapping venture worth it, van wraps might not be the proper marketing venue for your business. A van wrap would work very well if you were, for example, running a massage business and you use the van to service your clients from their homes.

Identify your target consumers.

Most of the time, van wraps turn into utter disasters because the business owners who were conceptualizing their designs wanted to please too many people. While trying to please too many clients, they have also managed to lose their brand identity, and eventually, lost the interest of their target consumers. Get to know who your paying consumers are and design your van’s wrap according to their taste. Don’t be afraid to use models and photos, slogans, and other marketing elements you would usually see in a billboard. Also keep in mind that your van wraps would be adhered to a dynamic surface. Take in to account how your design would be rendered on a textured surface.

Choose the right printer.

There are many factors you should think about when you are on the lookout for online printers. One of them is the rate. You should choose a printing service which you can afford, but never sacrifice the quality of the vinyl wrap as well. Choose a wrap which is reasonably priced but could last you for a long time. Replacing a vinyl wrapping could be more expensive than choosing one that could last you for at least a year. Find a reputable commercial large format printing and graphic design company that you can trust your projects and your money with.

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